The clearest, simplest guide to economics ever publishedUnderstanding economics has never been easier. Combining bold graphics with easy-to-understand text, Simply Economics is the perfect introduction to the subject for those who are short of time but hungry for knowledge. Covering more than120 key economic terms and ideas from scarcity to stocks and shares, each pared-back, single-page entry explains the concept more clearly than ever before. Organized by major themes - Foundations of economics, Economies in action, Choices and Consequences, Markets, International Trade, and Finance - entries demystify the groundbreaking ideas of famous economists from Adam Smith to John Maynard Keynes, Joseph Schumpeter to Milton Friedman, explaining the essentials of each key economics school and theory. Whether you are studying economics at school or college, or simply want a jargon-free overview of the subject, this essential guide is packed with everything you need to understand the basics quickly and easily.