When the going gets tough, the tough get reading! Toast the importance of books to sanity-maintenance with this bold and clever bookmark.

• A literary takeoff on the iconic WWII ''Keep Calm and Carry On'' British poster, its simple manifesto is one that will resound with book lovers everywhere.
• Printed on sturdy, smooth-finish cardstock with gloss highlights.
• Striated golden orb bead hangs from ivory tassel.
• Encased in a protective clear plastic sleeve.
• Measures 2-1/2 inches wide x 7-1/8 inches high.
• Warning: Choking hazard, small parts. Not for children under 3 years.