When the going gets tough, the tough get reading! Toast the importance of books to sanity-maintenance with this bold and clever bookmark.

* A literary takeoff on the iconic WWII ''Keep Calm and Carry On'' British poster, its simple manifesto is one that will resound with book lovers everywhere.
* Printed on sturdy, smooth-finish cardstock with gloss highlights.
* Striated golden orb bead hangs from ivory tassel.
* Encased in a protective clear plastic sleeve.
* Measures 2-1/2 inches wide x 7-1/8 inches high.
* Warning: Choking hazard, small parts. Not for children under 3 years.