Nudge has transformed the way individuals, companies and governments look at the
world - and in the process has become one of the most important books of the twenty-first
century. This completely updated edition offers a wealth of new insights for fans and
newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical
care, organ donation, and climate change.

Every day we make decisions: about
the things we buy or the meals we eat; about the investments we make and the time we
spend; about our health and that of the planet. Unfortunately, we often choose badly.


We are all susceptible to biases that can lead us to make bad decisions that
make us poorer, less healthy and less happy. And, as Richard Thaler and Cass Sunstein
show, no choice is ever presented to us in a neutral way. But by knowing how people think,
we can make it easier for them to choose what is best for themselves, for their families and
for society. With brilliant insight and wonderful levity, Thaler and Sunstein demonstrate how
best to nudge us in the right directions, without ever restricting our freedom of choice.