The internationally bestselling author of Going Dark: the secret social lives of extremists (A Telegraph Book of the Year) returns to explore why radical ideas are increasingly infiltrating politics, popular culture and our everyday lives.

Incels. Anti Vaxxers. Conspiracy theorists. Neo-Nazis. Once, these groups all belonged on the fringes of the political
spectrum. Today, accelerated by a pandemic, global conflict and rapid technological change, their ideas are becoming
more widespread: QAnon proponents run for U.S. Congress, neo-fascists win elections in Europe, and celebrity
influencers like Kanye West spread dangerous myths to millions. Going Mainstream asks the question: What is happening
here?
Going undercover online and in person, UK counter-extremism expert Julia Ebner reveals how, united by a shared sense
of grievance and scepticism about institutions, radicalised individuals are influencing the mainstream as never before.
Hidden from public scrutiny, they leverage social media to create alternative information ecosystems and build
sophisticated networks funded by dark money.
Ebner's candid conversations with extremists offer a nuanced and gripping insight into why people have turned to the
fringes. She explores why outlandish ideas have taken hold and disinformation is spreading faster than ever. And she
speaks to the activists and educators who are fighting to turn the tide.
Going Mainstream is a dispatch from the darkest front of the culture wars, and a vital wake-up call.