Essential business lessons from the maverick who helped make LEGO the biggest toy brand in the world.

Bali Padda is the operations maverick behind LEGO's remarkable turnaround from a business basket-case, struggling to
deliver on its orders, to the biggest toy brand in the world.
As Chief Operations Officer at LEGO, Bali overhauled the toy company by shaking up its operations and instilling
essential business fundamentals. He resolved issues across the supply chain and forged close partnerships between
functions. He cut unpopular product lines and diverted the company's attention on hero items. He developed a relentless
focus on customer service - of delivering what was promised - and he instituted weekly performance briefings known as
the Visual Factory, which ultimately spread throughout the whole organization and transformed culture and performance.
The result was that LEGO not only survived but became the biggest toy manufacturer in the world.
In Deliver What You Promise, Bali distils his methodology at LEGO into ten essential, fundamental lessons. From how to
reduce complexity to why prize reliability over agility. Why a business should be treating like a living organism and how to
bring everyone together under a shared sense of purpose. On when to use soft and hard managerial skills and the
hidden risks of success.
Illustrated by insider stories from LEGO, these are enduring principles that both young starters and established leaders
alike need to know and can implement straight away, to deliver on what is promised.